County Intensifying COVID-19 Outreach to SAN DIEGO Latino Communities

The County is intensifying its outreach efforts to Latinos across the region because they are carrying a bigger burden of COVID-19 compared to other groups.

County health officials are greatly concerned about the disproportionate impact the virus is having in Latino communities. They are responding to this health inequity by ramping up education and outreach to help address systemic barriers that are contributing to Latinos being more severely impacted by COVID-19.

The County has launched a new TV, radio, online and signage campaign describing protective measures and community resources. The campaign, which will include an emphasis on a youth audience, started this week.

The campaign comes on the heels of commercials on three of the most listened-to Spanish radio stations in the region. The two ads encouraged Latinos to get tested for the novel coronavirus and to answer the call when a County disease investigator or contact tracer calls them.

    “It’s important that we continue to encourage Latinos and all San Diegans to take preventive measures to slow the spread of COVID-19,” said Wilma Wooten, M.D., M.P.H., County public health officer. “We all have a role to play to protect ourselves and others, especially people who are more vulnerable to the virus.”

The two campaigns supplement existing County outreach efforts that have been running since early in the pandemic when it became apparent through data that the virus was disproportionately impacting Latinos and other communities of color.

Since the beginning the County has made outreach materials in English and Spanish, as well as multiple other languages. The County’s initial public awareness campaign also included TV, radio and online ads in Spanish and focused on getting San Diegans to, first, stay at home and later to stay healthy by wearing a face covering, maintaining physical distance and continuing taking other preventative measures.

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